Traditional forms of advertising like print, radio, and television continue to thrive despite the rise of social media for several key reasons. Firstly, these mediums have a broad reach, allowing advertisers to target a diverse audience effectively. Print ads can be placed in widely circulated newspapers and magazines, while radio and television ads can be broadcasted on popular stations during peak times, ensuring that they reach a large number of potential customers. Secondly, these traditional advertisements provide a tangible experience; print ads can be physically held, radio ads engage listeners through sound, and television ads combine visuals and storytelling, creating a multi-sensory experience that can be more memorable than digital ads. Lastly, there is a strong sense of credibility associated with traditional media. Established media outlets have built a reputation for reliability, leading consumers to view their advertisements as more trustworthy compared to online ads, which can sometimes be perceived as less legitimate. This trust can significantly influence consumer behavior, making traditional advertising methods effective in driving sales and enhancing brand recognition.