Traditional advertising mediums like print, radio, and television continue to thrive despite the rise of social media for several key reasons. Firstly, these mediums have a broad reach, allowing advertisers to target a diverse audience effectively. For instance, print ads in newspapers and magazines can reach local or national readers, while radio and television ads can be broadcasted to large audiences during peak times. Secondly, these forms of advertising provide a tangible experience; print ads can be physically engaged with, radio ads use sound to create memorable experiences, and television ads combine visuals and storytelling for a compelling narrative. Lastly, traditional media is often viewed as more credible and trustworthy compared to online ads, which can sometimes be perceived as less reliable. This established trust can significantly influence consumer behavior, making traditional advertisements effective in driving sales and enhancing brand recognition.